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Strategic marketing communication plan Groasis Waterboxx

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Strategic marketing communication plan Groasis Waterboxx

Rechten: Alle rechten voorbehouden

Samenvatting

The Groasis Waterboxx is an instrument that supports plants and trees in the first year in order to survive in difficult circumstances without using any groundwater or electricity. The Waterboxx collects water by catching rainwater and producing water from condensation. It creates the possibility to plant trees without irrigation in places where it wasn't possible before.

Transfer LBC wants to introduce the Groasis Waterboxx on the Spanish market. Therefore a strategic marketing communication plan needed to be developed based on the question "How can Transfer Consultancy profoundly introduce the Groasis Waterboxx commercially on the Spanish market by making use of marketing communication". To be able to make this strategic marketing plan that can be the answer to this question various analysis have been made...

OrganisatieHogeschool Utrecht
OpleidingInternational Business an Languages
AfdelingMarketing en Commerce
Datum2010-06
TypeBachelorscriptie
TaalEngels

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