Samenvatting

Colorique is a wholesaler in decorative home textiles and accessories for both children and adults. Currently Colorique imports its products from Asia, mainly India. Colorique has become interested in producing in Turkey and requested an explorative research to Turkey. So firstly Colorique itself was researched by an internal analysis. From this analysis a list of criteria was developed which was used for the construction of an open ended interview. Ten companies' experiences were analyzed a face to face, in-depth interview. Also a trade symposium was visited and a freight forwarder was interviewed. Moreover, desk research was performed in order to complement and compare the findings from the interviews. The model that was used to present all these findings was the DESTEP model.
Istanbul and other cities located in western Turkey account for most home textile industry. The labor conditions are ok, but differ strongly per factory; official registration of employees is still a problem. Turkey is an important suppliers for home textiles in Europe and seen as a professional and developed production market but is becoming expensive. Tax evasion and the government trying to tackle it can be a problem when actively getting involved in Turkish business. Payment conditions depend on the relationship but expect having to pay up front in the initial phase, every respondent paid in Euro's. FOB is the most common Inco term used.