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Open source activism

Self activating, self organising activism that crosses the boundary between the internet and the streets

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Open source activism

Self activating, self organising activism that crosses the boundary between the internet and the streets

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Samenvatting

This dissertation examines three cases of 'Open source activism' - activism where people rose up to take action without having been externally motivated or organised, and each activist acted according to their own abilities and insights to further a common goal. In these three cases the activism came into existence spontaneously, gathered momentum, and successfully crossed the boundary from online action to offline activism. This dissertation examines the commonalities and the differences between the movements, and uses a theory of animal models of self organisation (Jaap van Ginneken) and the Motivaction Mentality model (Motivaction) to draw conclusions about how this phenomenon works, and its significance to communicators. At present we find that the application of open source activism as a communication tool is limited; it cannot be created, though if circumstances are already existing, it could be encouraged to come into existence, as in the presidential campaign of president Obama. Even then it is an unpredictable process and most organisations will find that in most situations, open source activism could sooner be a risk than an asset to their communication strategy. However as organisations and communication styles move ever more toward the principles of co-creation and other forms of interactive producer - user relationships, it is likely that open source activism will become more common, and that organisations will develop means to communicate with activists and make use of the creative energy present in such campaigns. For these reasons open source activism is relevant to communicators; it can be both an asset to an organisation and a danger, and in both cases it is vital that organisations know how to react to such activism and how not to adopt a siege mentality but to keep communication lines with activists open.

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OrganisatieHogeschool Utrecht
OpleidingInternational Communication and Media
AfdelingCommunicatie
Datum2010-06-07
TypeBachelor
TaalEngels

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