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Assessing the attractiveness for German companies to invest in the Chinese market for child safety seats

Rechten: Alle rechten voorbehouden

Assessing the attractiveness for German companies to invest in the Chinese market for child safety seats

Rechten: Alle rechten voorbehouden

Samenvatting

The purpose of my research project is to assess the attractiveness of German companies to invest on safety seats for children in Chinese market. Five interviews and one survey are included in the research.
From the views of the companies which selling the child safety seats, the sales will raise in further years. Meanwhile, 71% participants from the survey believed that the child safety seat is crucially important during the car trip.
In recent years, the sales of child safety seats have grown in Chinese market since the legislation for mandatoriness of using child safety seats was released in July 2014. Therefore, China would be a feasible market for German companies.
Due to the project only focuses on coastal areas, the results for child safety seats in Chinese market are incomplete. Therefore, it needs to be investigated comprehensively for the market of the child safety seat to acquaint the circumstances in China deeply.

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OrganisatieHZ University of Applied Sciences
OpleidingInternational Business & Management Studies
AfdelingAcademie voor Economie & Management
PartnersJeelong Enterprises GmbH
Datum2015-05-18
TypeBachelor
TaalEngels

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