De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk

Terug naar zoekresultatenDeel deze publicatie

Marketing research on fruit & vegetables, and mushroom sectors in France

Rechten: Alle rechten voorbehouden

Marketing research on fruit & vegetables, and mushroom sectors in France

Rechten: Alle rechten voorbehouden

Samenvatting

Viscon is a worldwide company which develops product and material handling
solutions in different sectors. To be able to supply complete turn-key projects in fruit &
vegetables, and mushroom markets, they have partnerships with specialized
companies in grading, weighing and packaging equipments.
The company sells over the whole world, however, regarding the French fruit &
vegetables, and mushroom markets. They donʼt have many customers. Thus, the focus
of the report is based on the marketing research of these markets in France in order to
approach French customers, and so improve Visconʼs sales in the future.
The research allows to see that French mushroom and fruit markets have decreased
more than 20% in ten years, while the vegetables market has remained stable. Today,
the mushroom production reaches 186 Kt, and the fruit and vegetables ones reach
together more than 12 000 Kt. We can also see that production places are mainly
located in the North, belong the Atlantic coast, and in the southern half of the France.
Within these markets, more than 300 target companies have been selected, along
production and expedition chains, in order to send information about Visconʼs products
to them, but also to compile them in the Visconʼs database; there are producers,
producer organizations, cooperatives, exploitations, expeditors and processors.
After calling all of these prospects, 19 companies were interested to receive information
about Visconʼs automations in the mushroom market, and 250 were interested for the
automation in fruit & vegetables market. This was representing about 80% of the
targeted companies. Then, after selection of interesting products and solutions for each
market, it was decided to approach these companies through sending newsletters that
present Visconʼs products. So two newsletters have been made and sent; one for the
mushroom automation and one for the fruit & vegetables automation.
Regarding the French competition, it allows to see that no supplier is concentrated on
the mushroom market. However 19 main competitors have been found in the fruit &
vegetables market. The defined competitors such as direct competitors are focused
companies on the fruits and vegetable automation. Nevertheless, most of them are
limited to realize complete turn-key project like Viscon supplies. Concerning the indirect
competitors, they are the same kind of company than the direct ones, but their main
focus is the general food market. Thus we can conclude that there are not many threats
coming from French companies.
So to conclude, according to the project results, we can see that there is a real potential
in France and also that Viscon may well compete in these markets.

Toon meer
OrganisatieHZ University of Applied Sciences
OpleidingWerktuigbouwkunde
InstituutAcademie voor Technologie & Innovatie
PartnersViscon B.V., 's-Gravendeel
Gepubliceerd in
Datum2010-06-29
TypeBachelorscriptie
TaalEngels

Op de HBO Kennisbank vind je publicaties van 25 hogescholen

De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk