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Corporation level strategy of the International Joint Venture in China

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Corporation level strategy of the International Joint Venture in China

Rechten: Alle rechten voorbehouden

Samenvatting

China´s economic reforms and increasingly open up policy bear the potential for an IJV. Due to the labour costs, market potential, distributions and government supports, it seems beneficial to have an IJV with Chinese partners.
The German company DIHAG, as a minority of the IJV with its Chinese partner GSFFG for three years, supports technology sources while the Chinese partner steers in marketing, sales and other sections. Althought the performance of both partners is positive and also the future of this IJV is good, some strategies and con-cepts in doing international business of its partner are still different from DIHAG´s concepts. As a result, the organizational benefit of DIHAG is not satisfying. In order to maximize DIHAG´s long term benefit of this IJV, DIHAG is considering getting the 100% ownership of SHD. "Revolution" of SHD has therefore become the core task of DIHAG. There are few challenges of the revolution; How to establish the right marketing concept? How to create the sales organization in the global market?
The whole thesis is divided into five parts. The first chapter introduces the problem definition and research methods. The second chapter addresses the theoretical framework of PEST Analysis and corporate level strategy. The third chapter gives the inside information of DIHAG and analyzes the Chinese foundry industry by using PEST Analysis. The fourth chapter is the keystone of this thesis, combining the theoretical aspects into the practice of DIHAG. The last chapter, addresses the con-clusion as well as the recommendations.

Toon meer
OrganisatieHZ University of Applied Sciences
OpleidingInternational Business & Management Studies
InstituutAcademie voor Economie & Management
PartnersDIHAG Deutsche Gießerei-u.Industrie-Holding AG , Essen
Gepubliceerd in
Datum2007-06-27
TypeBachelorscriptie
TaalNederlands

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