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Website Launching Tools

Rechten: Alle rechten voorbehouden

Website Launching Tools

Rechten: Alle rechten voorbehouden

Samenvatting

Launching an e-commerce website is always the result of a long reflection. Even if a store is already on the market, it's like opening a new store in a new area. A new adventure begins…

Two stores already exist for AffairesDeGolf.fr and suitable business plan was made. However a new market study has to be done to actualize those figures including : global market (web) and regional market (web + customers catchment area), new SWOT analysis and competitor's analysis.

Now comes the question: how being easily and quickly seen by potential customers? This is the goal and the solution must meet several conditions.
AffairesDegolf.fr is a Golf discount specialist. To gain and attract potential customers, many efforts are focused on competitors and keep a watch all along the e-commerce web presence.

Internet tools must fit to the website: mapping creation is the first and general tool which contributes to the rest of the internet extension. Design (graphic plan), social network, last technologies (Photoshop, Flash CS4), Google free internet services, free business directories: here is the cocktail to be seen by internet users so potential customers.
Moreover, final SWOT analysis shows that Golf discount market has no real threat.

The result: traffic and purchases are growing fast in addition to a niche market. Futures recommendations are more based on money investments (Google ad words, professional SEO).

By respecting those solutions, success will be there. I'm now convinced.

Toon meer
OrganisatieHZ University of Applied Sciences
OpleidingInternational Business & Management Studies
InstituutAcademie voor Economie & Management
PartnersAffairesDeGolf.fr
Gepubliceerd in
Jaar2010
TypeBachelorscriptie
TaalEngels

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