Samenvatting

Privately-owned Europe Unlimited S.A., founded in 1998, provides critical business
resources to innovative technology entrepreneurs, investors, corporations and
researchers, allowing them to successfully build and maintain a healthy economy
within the European market. The current core business of Europe Unlimited is to
develop and organize international investment forums: business-pitching and
networking events where Small and Medium sized Enterprises (SMEs) have the
opportunity to present their businesses to an audience of investors and find potential
partnerships which can bring their business to the next level.These events are usually
funded by regional development agencies that want to stimulate innovation and
growth within their region. Besides the core business of hosting forums and events, Eunlimited
also recently introduced their online community. This web based online
community is still in the BETA phase and is a platform for investors, innovators, policy
makers, entrepreneurs and collaborators to network.
Currently, E-Unlimited is facing a stagnating market for event funding. As mentioned
before, most of the events are funded by governmental institutions which have to deal
with government cutbacks. For this reason, there is narrow negotiation space for EUnlimited
to gain higher payments as there is just less budget available.
Metadataformulier digitale scriptie HBO-Kennisbank versie 3.2 NL-ENG d.d. 6 juni 2008 2
This report has been written to provide E-Unlimited with a practically applicable
proposal which it can use to implement social media within their organization. EUnlimited
concluded that if they want to grow further as a business they should need
to pay more attention on marketing. Nowadays E-Unlimited is hardly using any kind of
marketing, because there is no budget available at the moment. Therefore, EUnlimited
wants to explore the possibilities of social media as it is an easy way of
reaching a large target group, and usually is associated with low costs.