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Analysis of Peruvian cocoa opportunities in Benelux and Scandinavia

Analysis of Peruvian cocoa opportunities in Benelux and Scandinavia

Samenvatting

This research aimed high since the beginning. The development of it has had unfortunate circumstances and very difficult moments where it was believed lost the direction of this investigation. After many attempts, and the help of Promperu by providing information and insights i was able to carry on with the research but find a solution based on the needs of now regarding the pandemic of COVID-19.. What we have all lived now will be recorded history, and still in some countries the situation is like a nightmare.

This researched was covered by the analysis of trends, demands and certification information of Benelux and Scandinavia, also by the information obtained in the fair Chocoa and literature review from the company. This process of finding the key problems of Promperu regarding the matchmaking between exporters-cocoa customers will lead to some recommendations. From the information recommended a digital solution will be provided to Promperu so they can increase the matchmaking traceability and provide market information to the Peruvian exporters. For this, it was necessary a dedicated amount of time in order to analyze the sector information and latest digital trends that allow an innovative solution which will be showed in the Professional Product.

With the aim of covering all the information gaps, which will be mentioned again later on, desk research was made, and an interview and a survey were conducted.

1) The types of cocoa certifications generally used in Benelux and Scandinavia
2) Digital marketing and communication strategies to keep the Peruvian cocoa exporters updated
3) Distribution channels for organic and certified cocoa in Benelux and Scandinavia
4) New opportunities for the digital matchmaking between cocoa supplier-customer

Furthermore, a conclusion was based on the finding of this research resulting in recommendations for Promperu to implement in order to promote and connect. Peruvian cocoa exporters with the Benelux and Scandinavia customer.

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OrganisatieHZ University of Applied Sciences
OpleidingInternational Business
AfdelingDomein Business, Vitality & Hospitality
PartnerTrade Comission of Peru in the Netherlands, Rotterdam
Datum2020-09-17
TypeBachelor
TaalEngels

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