Samenvatting

This plan gives an overview of Business Tales and an analysis of the media market. It
outlines the sales strategies for Business Tales of how to survive during the financial
crisis and how customer relationship management works and helps in Business
Tales. There are also 2 feasible alternative recommendations for Business Tales to
pursue the organizational growth and development. Expertise support and broad
relationships will be the key factors of the success.
A list of the company level objectives in relation to the business and sales plan:
 Include a sales penetration plan for the specific target market segments
 Include a specific plan to expand the clients according to the target group
 Decision making with scenario analysis of the media market situation
 Recommendations with potential possibilities
1.1 Company Objectives
 To achieve 650 thousand Euro in turnover of 2009
 Get 3-5 new big customers and 5-7 new small customers
 To reach the top 10 list of multi-media companies in the segment of corporate
communication company
1.2 Mission Statement
The mission of Business Tales is to provide creative professional product ad
personalized service to our clients at all time and to become one of the most reliable
and expertise partners of our clients.
1.3 Key factors to success
 Satisfy customer requirements
 Keep excellent contact with major clients
 Expand the distribution channels