Samenvatting

During the economic upturn after the housing collapse in 2018, recruitment agencies have seen their revenues increase. Companies are looking for suitable candidates to fill their staff vacancies, giving recruitment agencies the opportunity to do so with their service. However, Tempo-Team’s office in Bergen op Zoom is not following the same trend. Therefore, the management team has requested the researcher to analyze how Tempo-Team Bergen op Zoom can increase their revenue and profit margins gained from temporary and permanent recruitment, regarding external best practices in sales.

The researcher used a combination of research methods; Interviews, observational techniques, desk research and quantitative data collection of financial figures and sales activities, to find a solution for their business problem. By interviewing the recruiters of the Bergen op Zoom office and observing them during their work, their recruitment process was mapped. From here onwards, the business development section was further investigated. How can the recruiters effectively, increase their results through their sales activities and focusing on the most viable service they offer? Furthermore, the revenue streams from their clients gave an insight into which clients are most profile and which clients should be made more profitable.

The results show that the office in Bergen op Zoom can positively increase their results by increasing their core sales activities towards their clients. However, when comparing the sales and financial figures, over the number of full-time employees, the results show that they are working at a higher efficiency then the other Tempo-Team offices. Adding a full-time employee should increase their results and give room for applying focus on the most profitable targets and service. Additionally, training should be offered to the recruiters on time management, planning and how to sell permanent placements to clients.