De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk

Terug naar zoekresultatenDeel deze publicatie

How to implement a CRM strategy

Rechten: Alle rechten voorbehouden

How to implement a CRM strategy

Rechten: Alle rechten voorbehouden

Samenvatting

Many people say: You do not have to find a book, the book will find you. In my case the
subject of my thesis found me.
Thanks to the help of my Manager Director, who setup the perfect environment to realize
this thesis. I am also very grateful to him for his time, involvement and interest in my
project.
The two main questions before starting to speak about the theme are:
• How can we improve the customer relationship in Business Tales?
• Is it possible to improve implementing a CRM software application?
We have all heard about how Obama well run his campaign, and that may have something
to do with how his organization was using a CRM software application to reach out and
engage people.
The Obama camp took advantage of many social media outlets to increase their influence
amongst the younger generations and obviously it worked. They developed relationships on
networks including Twitter, Linked-in, Facebook, and others.
I found very interesting that such CRM tools could be used in politic and I was amazed by
the efficiency of those on people satisfaction and involvement. It gave me the incentive to
better understand CRM, its implementation and applications in order to build for Business
Tales a strong CRM strategy which makes the company successful.
My thesis is based on the argument: "a good implementation of CRM strategy, will bring
Business Tales the customer's satisfaction. Afterwards customers will bring the profits to
Business Tales"
This paper presents an introduction about Business Tales and environment through its first
chapter. In the second chapter we will define what CRM as a concept is, we will describe
DayLite as a software program related to CRM strategy.
Those two chapter will be completed with the third chapter, "the implementation of a CRM
system into a small media company like Business Tales. Finally this essay sets up some
general recommendations for the company.

Toon meer
OrganisatieHZ University of Applied Sciences
OpleidingInternational Business & Management Studies
AfdelingAcademie voor Economie & Management
AfstudeerorganisatieBusiness Tales, Bussum
Datum2009-08-26
TypeBachelor
TaalEngels

Op de HBO Kennisbank vind je publicaties van 26 hogescholen

De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk