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Economical vision of Bobitrans Eindhoven

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Economical vision of Bobitrans Eindhoven

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Samenvatting

This final project is based on the economical vision of Bobitrans Eindhoven.
They are a R&D department, with their headquarter in Spain. The problem at the beginning of the project was that they didn't have an employee with economic knowledge, because they are all engineers. The real aim of the project is setting a useful economical vision of the products, market and business.
Bobitrans is manufacturing several kinds of transformers (high frequency transformers, line filters, inverters …) which can be used in different types of power supplies and other electronic devices.
Within the economical vision of Bobitrans, the project goal is to find out who are our main competitors, try to get contact with new costumers and carry out a products' study in order to get some costs reductions in the raw materials purchasing orders.
To accomplish this goal, I have done four different studies concerning: products, competitors, clients and opportunities.
Some general conclusions can be mentioned:
- Concerning to the products' study, I have observed that we could get important prices reductions in the raw materials purchasing orders, mainly in the ferrites and the plastics.
- Also I have obtained an accurate analyse of the most profitable transformer, most sold transformer and the products with better expectations for the future.
- Besides the importance to find out who are our closest competitors, it is very important to establish what the competitive advantages/weak points are that we have compared to our competitors. Bobitrans has the competitive advantage of the European market, because the closest competitors are all from Asia.
- The important decisions concerning clients should be taken by the Spanish general managers. My only task in this part has been to find new possible future clients working in the same Bobitrans' frame. But I don't have the managers' support in order to start new contacts.
- Concerning the opportunities, they have clearly a huge importance, because everything that can generate new business and new profits must be taken into consideration.

Toon meer
OrganisatieHZ University of Applied Sciences
OpleidingWerktuigbouwkunde
AfdelingAcademie voor Technologie & Innovatie
PartnerBobitrans, Eindhoven
Jaar2007
TypeBachelor
TaalEngels

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