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An examination of market possibilities within Canada, the United States of America, and the United Kingdom.

Rechten: Alle rechten voorbehouden

An examination of market possibilities within Canada, the United States of America, and the United Kingdom.

Rechten: Alle rechten voorbehouden

Samenvatting

Hogeschool Zeeland wants to find a way to penetrate this English speaking market so future years of their 4-year English programs will be more internationally enriched. I will examine HZ's current marketing strategies as well as market trends in these countries. Marketing techniques and recommendations will be stated to help achieve better results. The target of this thesis paper is to provide the reader with a general overview of marketing techniques to reach the long-term goal of increasing the international student population at HZ.

OrganisatieHZ University of Applied Sciences
OpleidingInternational Business & Management Studies
AfdelingAcademie voor Economie & Management
PartnersHogeschool Zeeland, International Marketing
Datum2007-08-31
TypeBachelorscriptie
TaalEngels

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