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SEO for a rubber web shop

Rechten: Alle rechten voorbehouden

SEO for a rubber web shop

Rechten: Alle rechten voorbehouden

Samenvatting

The online market is growing rapidly and therefore an increasing number of retailers open a web shop rather than a brick-and-mortar shop. Rubber wholesaler Rubbermagazijn.nl has taken this same decision. This start-up company is one of the first companies in this market to take this step. By making use of Search Engine Optimization they hope to see a big increase in hits and conversions on their website. This thesis will investigate what the best SEO strategy for the company is. Before the research can be carried out a good understanding of how SEO works and how the online market functions is required. The research itself consists of two parts. The first part will focus on different SEO techniques and how major web shops and the main competitor of Rubbermagazijn.nl, Rubbermatten24.nl, apply these in their way of doing online business. In the second part of the research an analysis is done to find out what keywords will lead to most hits and conversions for Rubbermagazijn.nl. Three different SEO techniques are applied and the results are measured.

Toon meer
OrganisatieHZ University of Applied Sciences
OpleidingInternational Business & Management Studies
AfdelingAcademie voor Economie & Management
PartnersRubbermagazijn.nl
Datum2013-07-15
TypeBachelor
TaalEngels

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