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Delegitiming the adversary

understanding actor and audience analysis as a tool to influence and persuade

Rechten: Alle rechten voorbehouden

Delegitiming the adversary

understanding actor and audience analysis as a tool to influence and persuade

Rechten: Alle rechten voorbehouden

Samenvatting

Influence and persuasion are gaining increased attention in warfare, but often social psychology approaches remain underused or neglected while this academic field has provided useful insights into this approach, especially as a non-kinetic capability. To effectively influence and persuade, we need to understand the adversary and the specific frame of reference of the relevant audience, which can be determined through Actor and Audience Analysis (AAA), a relatively new tool that has shown promising results. Based on the results of AAA, the communicators characteristics and persuasion techniques must be tailored to the specific audience. This chapter will use delegitimisation of the adversary, specifically in the context of extremism and terrorism, as an example to demonstrate how influence and persuasion can be applied in a military context.

OrganisatieNederlandse Defensie Academie
OpleidingFaculteit Militaire Wetenschappen
Gepubliceerd inNetherlands Annual Review of Military Studies 2017. Winning Without killing: the strategic and operational utility of non-kinetic capabilities in crises / Editors: Paul A.L. Ducheine and Frans P.B. Osinga T.M.C. Asser Press / Springer, The Hague, Pagina's: 195-220
Jaar2017
TypeBoekdeel
ISBN978-94-6265-188-3
TaalEngels

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