Samenvatting

The present research investigates the perfect way to present a horse on a photo in order to sell it. Two studies were conducted in order to define the aspects of a good sales photo, to investigate where people look at in a photo and finally to define what potential customers consider attractive. For the first study a questionnaire with 30 horse photos of 17 different horses was designed. The photos were in a kind that is commonly used when selling horses. Photos were divided into three groups: Head shots, full body shots and show jumping photos. 21 equine enthusiasts of the University of Applied Sciences Van Hall Larenstein, Wageningen, were asked to rate the photos on a scale from 1 (very unattractive) to 10 (extremely attractive) and subsequently decide whether they would consider buying the horse, assuming they were looking to buy.