Samenvatting

To know which cow is needed in the future, there are different things you need to know. The current situation on the market is needed, which cows do the farmers have at this moment and on which parts is the focus of the farmer for breeding the next generation of cows and also what are the trend s in the future for the dairy sector. With all this information together CRV knows which criteria they have to make to breed the cow that the farmers needs in the future. For this research there is looked to the market trends in the sector for the coming five till ten years. To know what the most important trends are a literature research and interviews with experts in the field are done. To be sure that all the different trends are monitored used the destep model where all the trends are divided in six different groups: demographical, economical, social, technological, ecological and political.