Jobs of communication professionals are closely linked to transformations in society and therefore the role of these professionals is changing rapidly. Communication students must be prepared for the new demands put on communication professionals in the field. In Ede, a new curriculum in communication …

How to create personas to improve designs for behaviour change strategies in the public domain? Three recent cases illustrate lessons learnt and challenges encountered during persona development in the public domain. Personas were helpful to gain insight into diversity within a target group, to create …

Reputation has often been proposed as the central mechanism that creates trust in the sharing economy. However, some sharing platforms that focus primarily on social rather than economically driven exchanges have managed to facilitate exchanges between users without the use of a reputation system. This …

In this paper, we describe the development of a collaborative approach to elicit and analyse service process experience as part of a project commissioned by the Dutch Ministry of Infrastructure and Environment. We designed and deployed a model-based instrument for measuring the experiences of both the …

Higher education is tasked with preparing students for a culturally diverse and globalizing world. Additionally, western nations have an increasingly diverse student population and know the success of their students will depend in part on being able to navigate diversity. There is therefore good reason …

The HRM study program of The Hague University of Applied Sciences (THUAS) recently replaced classical, module-based education by so-called learning landscapes in which students approach complex problems by interdisciplinary learning activities. Teachers collaborate in multi-disciplinary teams that have …

The purpose of the dissertation was to research how to increase the European Studies program international students’ enrollment by recommending through which information channels and what message content to promote abroad. Four topics were researched to give recommendations: I. International students’ …

Recent developments in the aftermath of several terrorist attacks in European Member States have caused uncertainty and disorder. Although measures have been taken, terrorism seems to be always one step ahead, inciting fear. Increased cooperation between Member States is necessary. Yet, it is not happening. …

The disruptive rise of the sharing economy has revolutionized the field of consumption of things and influenced many associated areas. Participation in these social innovations is an important phenomenon and people are exploring and expanding the further possibilities of the sharing economy with emerging technologies …

The swift enhancement of technology has affected the business environment as higher education alone no longer plays a definitive role in the employment process. To meet the emerging requirements of employers, individuals, specifically students, need to gain more entrepreneurial tendencies. The aim of …