Medisol is a major European company that sells Automated External Defibrillators (AEDs). The company is aiming to grow its business in Spain by increasing direct sales to private customers (B2C). Although awareness of AEDs is rising in Spain and the legal framework supports their use, actual purchases …

From 19 to 21 March, Aleksandër Moisiu University in Durrës, Albania, will host the STARS EU Annual Conference, one of the most outstanding events of the year, bringing together leading universities, visionary leaders and key players in the fields of higher education, research and innovation, in a space …

This report records the research project conducted within the context of the work placement for the Graduation Internship: Business Research and Advice during the fourth year of the International Business program at HZ University of Applied Sciences. The work placement panned from 05 February 2024 to …

Digital maker culture is increasingly studied for its impact on production and consumption patterns, technological innovation, educational potential and citizen engagement in design and technology. As making practices proliferate globally and begin to institutionalise, research …

In 2017 NATO initiated Enhanced Forward Presence (eFP) in the Baltics to deter Russia. While most studies analyse eFP from the perspective of NATO or the troop contributing countries, this chapter addresses the question how the host nations, i.e. in this contribution Estonia, Latvia and Lithuania, perceive …

This chapter takes the starting point that the power to deter consists of three components: (physical) capacities, concepts (strategy, plans, decision-making procedures) and will (moral, determination, audacity). In case one of these components is underdeveloped or not in place, (coercive) power fails. …

At present, leading international agencies, such as the United Nations Environmental Programme, are largely focused on what they claim to be ‘win-win’ scenarios of ‘sustainable development’ rhetoric. These combine social, economic and environmental objectives. However, as noted by the ‘Scientists’ Warning …

In 2017 NATO initiated Enhanced Forward Presence (eFP) in the Baltics to deter Russia. While most studies analyse eFP from the perspective of NATO or the troop contributing countries, this chapter addresses the question how the host nations, i.e. in this contribution Estonia, Latvia and Lithuania, perceive …

This chapter traces the evolution of Russian thinking on deterrence and makes three arguments. First, the Russian approach to deterrence differs from the Western conceptualization of this term. Deterrence a la Ruse is much broader than the meaning that Western experts have in mind. It stands for the …

Purpose The purpose of this paper is to conduct a critical analysis to address cultural metaphors – a much overlooked aspect of cross-cultural studies. Mainstream cultural metaphors (e.g. the iceberg, the software of the mind, the onion, and the distance) are not only limited in number, but are also …