The goal of this research paper is to close the research gap between product focused strategy and customer focused strategy in SME`s. The cross-border region of North-Rhine Westphalia, Germany and Limburg, Netherlands is the target focus during the research. As the market is steadily evolving more …

Despite decades of European financial stimulation for cross-border projects, the attention for cross-border cooperation (CBC) is still volatile. Depending on, among other things, political and economic tendencies, it is a hot item, or not. Irrespective of the trend, it is difficult to encourage citizens …

This research examines how Dutch border retailers are responding to business opportunities from cross-border shoppers as a specific target group. Further on, it describes shopping behaviour of German cross-border shoppers in the Netherlands. Interviews about their marketing policy are conducted with …

Like a marker pen on a map, the Covid-19 pandemic drastically highlighted the persisting existence of borders that used to play an ever decreasing role in people´s perception and behavior over the last decades. Yes, inner European borders are open in normal times. Yes, people, goods, services and ideas …

Governance of inter-organizational networks: A systematic literature review and qualitative meta-synthesis

In this article, the impact of strategic orientations on the use of digital marketing tactics and, subsequently, on the international business performance of small electronic retailers (e-retailers) in cross-border electronic commerce (e-commerce) is analysed. Furthermore, these relationships are compared …

European Union’s vulnerability to climate change stretches far beyond its borders because many of its economic sectors, such as meat and dairy, use raw materials sourced from far afield. Cross-border climate vulnerability is a relatively new subject in scientific literature, while of high societal and …

The transition towards sustainable, healthy diets in Europe is necessary to make Europe the first climate-neutral continent by 2050 and achieving the United Nations Sustainable Development Goals. It is well established that meat production and consumption are unsustainable from environmental and health …

In the Ems-Dollart-region in the North of the Netherlands and North-West Germany, startups are contributing to the region’s economy. In principal, well-developed startup and entrepreneurship ecosystems are an important factor for prosperity. Such ecosystems consist of companies, regional policy institutions, …

De expertgroep Cross-border (E)-commerce heeft dit jaar onderzoek gedaan naar de gevolgen van de COVID-19-pandemie voor de internationale e-commercemarkt. De wereldwijde economie kreeg een forse dreun te verwerken. Zijn er alleen maar verliezers in deze wereldwijde crisis, door velen betiteld als de …