Aanleiding De Helpdesk ICT van de afdeling Informatievoorziening (IV) van Univé BU Zorg scoort matig in de klanttevredenheid onderzoeken van de afgelopen jaren (rapport klanttevredenheid onderzoek, 2005). Als gevolg hiervan moeten verbeteringen in de werkprocessen worden gerealiseerd, om de klanttevredenheid …

Purpose - The purpose of this paper is to develop a research model to investigate corporate visual identity (CVI) management from an organisational perspective. It is assumed that characteristics of the organisation and of the way a CVI is managed will affect consistency of CVI. Design/methodology/approach …

Although there has been an enduring interest in corporate identity and image management, there is relatively little systematic empirical research on the topic. Large due to the diffuse interpretations, and dubious denotation that have characterized the subject of corporate identity so far, the authors …