This report is created for advertising agencies that are looking for ways to reach the 50+ consumer by means of the marketing communication technique: branded content. The report contains information about the implementation of branded content as integrated part of the marketing communication strategy …

In January 2013, I approached the Utrecht-based NGO LiveBuild to inform if I could write my thesis for them. After some preliminary research, it turned out that they could use some help in the realm of communication. LiveBuild was established in 2008 and had acquired over 1500 structural donors since …

Spain is a country which at the moment has several economic problems. Therefore, the Spanish Government is offering non-European citizens the possibility of receiving Spanish residential visa when investing more than 500.000 € in real-estate. The purpose of this paper is to help Casamona, a young Spanish …

The concepts of Corporate Social Responsibility and Corporate Community Investment are not clearly defined in literature as of yet. However, considering the recent surge of attention these concepts have gotten, they have become points of interest for the general public, governments, commercial organisation, …

This thesis intends to find out how CityFilm can export its concept successfully in order to enter a new market. CityFilm is a small Dutch media marketing company that successfully creates promotional destination videos of cities, presenting them worldwide to the wealthy customer through professional …

This research is conducted for the Food and Agriculture Research and Advisory department at Rabobank North and is designated for internal use only. The research is constructed from desk research and field research by means of interview responses from participants active in various parts of the California …

This final paper focuses on municipal international cooperation (MIC) with developing nations. MIC can be defined as international decentralised cooperation or the term "town twinning" (Boven, 2007, "what is town twinning" section). It is an agreement between two or more municipalities from different …

The Dutch Armed forces have seen an enormous change during the last fifteen years. Peace keeping and enforcing have become the major tasks. The amount of troops and equipment has dwindled, so did the yearly budget. The decline of military means is defended by the thesis that quality is more important …