The 18th Annual Congress 2016 of the European Public Relations Education and Research Association "How strategic communication shapes value and innovation in society: Let’s Talk Society" http://www.euprera2016.nl/

© 2014 Springer Science+Business Media New York Video is increasingly used as an instructional tool. It is therefore becoming more important to improve learning of students from video. We investigated whether student learning effects are influenced through an instruction about other viewing behaviours, …

The paper analyses key elements of communication that may lead to accusations that a company is engaging in practices of greenwashing failing to create stakeholder engagement. According to sensemaking and sensegiving approaches, the theoretical foundations that underpin the concepts of corporate social …

This chapter addresses the remarkable disconnect between resilience literature and military theory. War puts high demands on the resilience of military organizations. Western militaries have adopted organizational and operational concepts to cope with the myriad challenges of violence, turbulence, uncertainty …

Strategic communication includes all messages and activities across the levels of war in order to affect target audiences and to encourage certain behaviour. It can be divided into a horizontal way, the way the messages and activities are crafted and sent to touch the public, and a vertical way, the …

Management Summary Litter is a social and environmental problem with undesirable consequences. Facility managers and cleaning companies of universities of applied sciences, consider indoor litter as a hot topic. Universities should take the litter issue serious. Less litter could contribute to cost …

In this study the impact of athlete endorsements on the attitude and buying behaviour of consumers was investigated. Many times, endorsers are seen as having a positive impact on a brand and are used to endorse sport products as well as non-sport products. Sometimes an athlete is endorsing different …

The Turkish Republic has a great history with major defeats and victories in its past. Since the fourteenth century Turkey was part of the Ottoman Empire. During the following centuries, the Empire expanded and covered areas which are nowadays known as Europe, Asia and North Africa. The twentieth century …

European tourism destinations are confronted with a trend toward increased environmental responsible behaviour. This trend seeks to improve the quality of life within those destinations for residents and tourists equally. Relating this subject to the principle of sustainable development, tourism destination …

The purpose of this research was to analyse the Brazilian tourist and determine how the Rijksmuseum could adequately reach the Brazilian tourist with their current communication strategy.