Streekbox is an organisation in delivering fresh food meal kits, which is still a developing organisation. The brand value of Streekbox is: “we connect people with local and healthy products”. Within the organisation, there was no focus on the Customer Journey. The organisation wants to map its Customer …

This marketing plan is written for Big in Japan. Big in Japan is a clothing store based in the eastside of Amsterdam. Big in Japan brings a carefully selected range of fashion and lifestyle brands to an accessible level, not only focusing online but also with a unique store concept, outside the city …

Stadstheater Zoetermeer is an organisation that provides a stage for individuals and groups with a desire to perform. On the other hand Stadstheater Zoetermeer is an organisation that provides a place where visitors can enjoy theatre. Their goal is to discover, to experience and to meet new people, old …

Despite the current recession, Brazilian outbound travel continues strong. Long-haul travel beyond South America tripled between 2002 and 2012. When travels to Africa are taken into consideration, the preferred destination is South Africa. Between 2003 and 2008, 150,188 Brazilians travelled to South …

Company A offers different product types: comfort en luxury. Company A has concluded that the sales of the category luxury is lower than the category comfort. There are different ways concerning online marketing to raise this sale. This research focusses on social media. The primary purpose of this study …

The main purpose of this dissertation is to find out how companies can use Youtubers for the promotion of their products, and how companies can do this in an efficient way. The central question of this research will be: “ How can companies use Youtubers to promote their roducts?” In order to answer this …

This final paper analyzes the reasons why the client, IHS, The Institute for Housing and Urban Development Studies of Erasmus University Rotterdam, faced decreasing numbers in the Latin American students in the past few years. The scope of the research is to determine the internal and external factors …

This research has been conducted in order to find out how the Indian government can use marketing expenditures effectively to increase tourism from Millennials in the Netherlands. The travel and tourism industry is the largest service sector and one of the most important sources of income for India. …

HelloFresh Nederland is a Dutch organisation which offers an e-commerce subscription service, providing a home-delivered box full of ingredients and recipes to use these ingredients to cook a healthy meal. The Dutch online food business is on the rise and HelloFresh Nederland is striving to master the …

More and more fashion brands are seeing Social Media as a marketing tool. One of the biggest benefits is creating a relationship with the customers. However, small online clothing e-tailers do not or ineffectively use Social Media. The main purpose of this report was to uncover what type of content creates …