Using political discourse analysis, this book examines the extent to which the salient approaches of previous leadership generations have translated into present day policies shepherded in by Xi Jinping. On the strategic political level, the book includes comparisons of China's recent leadership periods …

Inleiding: De sociale afstandbeperkingen als gevolg van de COVID-19 pandemie hebben de leeromgeving van studenten veranderd en hun sociale interacties beperkt. Daarom was het doel van deze studie om de invloed van de sociale afstandsbeperkingen op de sociale netwerken, het welzijn en de academische prestaties …

Social media have become a vital part of everyday life for people throughout the world, with millions of individuals utilising various social media platforms to engage with others and to express themselves. While social media might offer several avenues for self-expression and identity construction, …

The UN SDG Action Campaign aims to raise awareness and mobilize action around the United Nations Sustainable Development Goals (SDGs) through effective communication strategies. The goal of this project was to analyze the current communication strategies of the campaign and provide recommendations for …

This professional product is created for Saxion Career Services, as a supporting service of Saxion University. The client is looking for ways to enhance communication towards students and a way to put their wishes and needs into practice.   Saxion Career Services is a supporting service of Saxion University, …

Critical discourse analysis (CDA) and participatory action research (PAR) reinforce each other as critical research approaches toward social transformation and social justice provided to humans, other species, and the ecosystem at large. Both disciplines are suitable to be embedded in a critical emancipatory …

The following research project was designed to increase brand recognition and awareness for Lagerwal, a vibrant new beer garden and venue for cultural events located in Amsterdam North. Lagerwal wants to establish itself in Amsterdam's vibrant hospitality scene and aims to target millennials (23-35) …

So-called fake news and problematic information on social media assume an increasingly important roles in political debate. Focusing on the (early) run-up to and aftermath of the 2020 U.S. presidential elections, this study examines the extent of the problematic information in the most engaged-with content …

Cancer and its treatments cause significant changes in sexuality that affect the quality of life of both patients and their partners. As these issues are not always discussed with healthcare professionals, cancer patients turn to online health communities to find answers to questions or for emotional …

This paper presents a Decision Support System (DSS) that helps companies with corporate reputation (CR) estimates of their respective brands by collecting provided feedbacks on their products and services and deriving state-of-the-art key performance indicators. A Sentiment Analysis Engine (SAE) is at …