This report presents a detailed analysis of the German market concerning the bedding industry as well as a detailed recommendation to Royal Textile on whether they should enter the German market and how. Therefore the focus of this report refers to further expansion of Royal Textile on the European market. …

Full text beschikbaar met HU-account. Sinds de opkomst van sociale media spelen de toepassing en het bereik ervan in toenemende mate een rol, ook bij rampen en crises. De vraag rijst dan hoe daar in de crisiscommunicatie en het crisismanagement effectief mee om te gaan. Uit literatuuronderzoek en een …

This thesis gives an overview about how YCall (a VoIP App) can be positioned in the Dutch market. This positioning helps to minimalize information overload in the mind of consumer, and thereby leaving a clear impression and message about the product and brand. Thus, by designing the most suitable market …

This research has been conducted in order to find out how the Indian government can use marketing expenditures effectively to increase tourism from Millennials in the Netherlands. The travel and tourism industry is the largest service sector and one of the most important sources of income for India. …

Self-tracking devices and sustainable employability.Employees’ level of sustainable employability is influenced by their health. In our study we tested whether self-tracking devices – devices that provide the user with reliable and continuous feedback on one or more health domains – can be useful tools …

Opdrachtnemer Laura van der Lugt heeft onderzoek uitgevoerd in opdracht van Independent Duinrand naar het imago van het kantoor. Het bedrijf merkt namelijk dat de identiteit van het bedrijf niet goed overkomt op de klant. Daarom wil het bedrijf meer inzicht in zijn imago en hoe dit imago eventueel verbeterd …

In the current postmodern society we live in (a society where social ties are formed around market mediated offerings), brands play very powerful and influential roles over consumers. Since people are likely to use a brand they like as a status symbol or value system to determine and show their self-worth …

In dit rapport wordt beschreven op welke wijze de onderzoekservaringen en discourse analytische (DA) resultaten uit het onderzoek The Next Level (TNL) geïmplementeerd en verspreid kunnen worden in de praktijk, en dan met name in de toepassing en ontwikkeling van social media monitoring tools.

HelloFresh Nederland is a Dutch organisation which offers an e-commerce subscription service, providing a home-delivered box full of ingredients and recipes to use these ingredients to cook a healthy meal. The Dutch online food business is on the rise and HelloFresh Nederland is striving to master the …

This study provides an online marketing strategy for the online sushi restaurant guide showmethesushi.nl. This website will include and review all sushi restaurants in Utrecht by means of a star rating system and textual commentaries of both the website owner and visitors. People do not want to spend …