In this whitepaper (available in Dutch and English) some practical tips for sensory and consumer research during product development are provided.

The use of serious games as educational tools for healthcare professionals and patient interventions is rising, offering potential cost savings and quality improvements in healthcare. Customers from healthcare/educational organizations often ask about clinical effectiveness of these games. However, Dutch …

Deze website maakt deel uit van het onderzoeksproject ‘Een Smart Start’. Het onderzoeksproject is gesubsidieerd door Regieorgaan SIA. Het onderzoek werd uitgevoerd door het lectoraat Organisatieontwerp en -verandering van de Hanzehogeschool Groningen. In het onderzoek van het lectoraat zijn nieuwe methoden …

Only recently have scholars begun to explore the cross-section connection of entrepreneurship and personal selling and introduced the notion of entrepreneurial selling. This study contributes to the emerging debate by addressing the personal selling role of business owners of small and medium-sized enterprises …

Purpose: This study analyses how weather shocks influence agricultural entrepreneurs’ risk perception and how they manage these risks. It explores what risks agricultural entrepreneurs perceive as important, and how they face climate change and related weather shock risks compared to the multiple risks …

How can small and medium-sized enterprises (SMEs) take care of their employees’ well-being so that they can retain a productive and satisfied workforce? The present study examines the relation between soft controls and the well-being of employees in small and medium-sized enterprises. Soft controls are …

Waste separation at companies is considered a priority to achieve a circular and sustainable society. This research explores behaviour change poli-cies for separating the organic fraction of municipal solid waste (OFMSW) at Small and Medium Enterprises (SMEs), particularly in cities. At SMEs, co-work-ers …

This research contributes to understanding and shaping systems for OFMSW separation at urban Small and Medium Enterprises (SMEs, such as offices, shops and service providers). Separating SMEs’ organic fraction of municipal solid waste (OFMSW) is both an opportunity and a serious challenge for the transition …

In this thesis, titled "Unlocking the Path to Sustainability: Multi-Brand Retail SMEs as Agents of Change in the Fashion Supply Chain," we explore how fashion multi-brand retail Small- to Medium-sized Enterprises (SMEs) can play a crucial role in driving sustainability and effecting positive change throughout …

An extensive inventory of 137 Dutch SMEs regarding the most important considerations regarding the use of emerging digital technologies shows that the selection process is difficult. En trepreneurs wonder which AI application suits them best and what the added (innovative) value is and how they can implement …