Eén van de doelstellingen van het onderzoeksproject Flexiheat is het ontwerpen van innovatieve business modellen die een succesvolle exploitatie van warmtenetten stimuleren door het benutten van flexibiliteit. Binnen Flexiheat is het Energy Transition Park in Wijster met de afvalverbrandingsinstallatie …

All organizations collaborate with other organizations, either in a supplier/customer relationship or as business partners. Business partners try to complement each other in a way that allows both to benefit from the collaboration. In order to be able to collaborate, specific information and knowledge …

- Overall: Politicians need to be educated at least to a basic level in the range of communications options that are available for region branding, to prevent a default position of using for example television simply because that is what politicians are familiar with. - Trade missions: widely used though …

In this study, we propose and test a chain of effects from website content, through informational and transactional success to overall website success and company performance. This framework enables us to determine the relative importance of the informational and transaction-related website functions …

HelloFresh Nederland is a Dutch organisation which offers an e-commerce subscription service, providing a home-delivered box full of ingredients and recipes to use these ingredients to cook a healthy meal. The Dutch online food business is on the rise and HelloFresh Nederland is striving to master the …

The purpose of this report was to research how to optimize customers and sales for independent coffee cafes in the Netherlands. By researching the main motivations of Dutch consumers to visit a coffee cafe and current marketing methods used in other coffee cafes, an advice marketing plan is offered. …

This final project assignment was provided by Stana.nl and Dosha Praktijk. Stana.nl is responsible for all marketing activities of Dosha Praktijk, an Ayurveda practice located in Amersfoort and The Hague. The aim of the research is to increase product awareness on Ayurveda health travels. In order to …

Tim Hortons is a Canadian quick service restaurant best known for its coffee and doughnuts. It opened its first coffee shop in 1964 in Hamilton, Ontario. From the start, Tim Hortons has focused on top quality products that are always fresh and delivering exceptional service. It has grown into the largest …

IKEA Delft is a very successful business, but it is facing some challenges in the field of marketing, as customer loyalty is changing. Moreover, this marketing plan provides different ways for IKEA Delft to adapt its loyalty program in order to improve in the field of marketing. In this research the …

Positive Travels is an online company that organises trips for business companies and for people who want to go on a holiday for leisure purposes. It was developed from its parent company Positive Business Events. Positive Travels offers trips with different themes and trips are mostly tailor-made. Positive …