Traditionele communicatie vs. online media anno 2011
Marlies Schillings (Begeleider); Ilse van der Lee (Student); Renske Ruijsenaars (Begeleider)
The effectiveness of infectiveness: a study on the effects of viral marketing on secondary school juniors
A.E. Kandou (Begeleider); Yoch de Visser (Student)
The relationship between learning environment and career competencies of students in vocational education
C.M. Gundy (Docent); F.J.M. (Frans) Meijers (Lector); M.A.C.T. (Marinka) Kuijpers (Lector)
Mobile Marketing
H.M.M. van Vliet (Begeleider); Kees Winkel (Begeleider); Thomas Vente (Student); Dick van 't Hof (Begeleider); Matthijs Rotte (Begeleider)
Co-creation theory : marketing's last resort or just momentary buzz?
Anneken S. Tappe (Student); L.J. Harris (Begeleider)
Vertrieb
Dr. Ulrich Scholz (Docent)
Evaluation of online social networks and the online networking strategy : how to use the social networks as a promotion tool to strengthen the brand awareness of Ultrafemme and improve the intangible assets
Aphirat Bureesirirat (Student); L.J. Harris (Begeleider)
Value Based International Relationship Marketing
Dr. Ulrich Scholz (Docent)
Global marketing control
John Rance; Galina Zhiltsova
A report on the management of distribution channels : fighting de-motivation within channels
Ireida Willems (Student); J. Veldman (Begeleider)