This thesis shows the results of how an alternative design can influence online behaviour which is measured by data and tracked through A/B tests. This research can be used as an example to show customers the value of conducting such an experiment. These experiments can be used by the customer to test …

This study focuses on the local information needs of visitors of the Utrechtse Heuvelrug. As a DMO it is crucial to understand the behaviour of the visitors at your destination, especially in the dynamic industry with the continuous developments. Therefore the objectives of this research are to create …

The Digital Critic: Literary Culture Online – a review by Miriam Rasch

Background and purpose Within Northwest European Welfare states, there is a growing need for all social work professions to substantiate their work with research. The earliest notions of social street work origins from the end of the18th century by the British Salavation Army (Mikkonen et al., 2007). …

Review of Artists Re:Thinking the Blockchain

‘Old’ marketing, such as flyers and newspaper ads, did not work that well anymore for Sport2000 Bakker, and was becoming too expensive. They assumed that social media would be a cheaper, more effective, and goal-oriented marketing tool. Sport2000 Bakker was also seeking more customer participation and …

Introduction The current research focused on the price image of retailer X. The research concerned the drivers of the price image and the relationship between the price image and the consumer (buying)behavior. Through the deskresearch and fieldresearch the goal was to manage the expected price image …

This graduation research presents findings on how the start-up organisation BimBimBikes can overcome its current difficulties with the acquisition of new German customers. Although this research uses the start-up company as a basis for the investigation, it might be applied to similar businesses that …

Many argue that there is a reproducibility crisis in psychology. We investigated nine well-known effects from the cognitive psychology literature—three each from the domains of perception/action,memory, and language, respectively—and found that they are highly reproducible. Not only can they be reproduced …

The question which author has written a certain text has been around since people have started to put their ideas and thoughts into writing. Recent advancements in statistics and the capabilities of powerful machine learning algorithms have created a research field which is known as authorship attribution. …