In the aftermath of the 1994 genocide in Rwanda the government decided to set up a "genocide divisionism" campaign in order to eradicate all ethnicity in the country and hereby prevent a new outburst of ethnic violence. The consequent established "genocide ideology" laws are highly criticised by non-governmental …

In this dissertation, the promotional strategy of Starbucks is analysed. Starting point for this research was the following central question: "How has Starbucks been using Promotion to sell its product and what will it be like in the future"? The research was executed using desk research and field research. …

Reducing health inequalities is a policy priority in many developed countries. Little is known about effective strategies to reduce inequalities in obesity and its underlying behaviors. The goal of the study was to investigate differential effectiveness of interventions aimed at obesity prevention, the …

Routeplanner Arbeid, het reisverslag.Presentatie op de Slotbijeenkomst Raak MKB programma Capaciteitsmanagement in het agrarisch MKB, 23 februari 2012.

Technology has been evolving rapidly throughout the years and the Internet has become a dominant marketing tool. Traditional media has been losing ground because of new media channels. Information can be shared globally through the use of social media. In today's global village, viral marketing is becoming …

For a few years now, Holland Casino has struggled for financial survival of the ongoing economic crisis. The financial situation is bad and there are no signs of improvement in the near future. The flow of foreign visitors is declining, and to achieve a reversal of this process a new marketing strategy …

Assessing the effectiveness and progress of efforts to ‘build states in order to build peace’ (Call and Wyeth, 2008) is inevitable for several reasons. Politicians want to know what is being achieved with the resources that they have allocated to the state building endeavours abroad. They want to judge …

This research has been done on behalf of Eosta, a leading international distributor of fresh organic fruits and vegetables. Eosta is concerned with the situation of the earth's soils and wants to start an awareness campaign about soil. The central question of the research is: how can Eosta communicate …

According to the Dutch parliament, Holland is still recovering from the Euro crisis. The Euro crisis starts with the malfunctioning tax system of Greece and the consequences are felt throughout the whole of Europe. It is a very difficult time for companies and especially for exporting companies. However, …

The ENWHP project and campaign Promoting Healthy Work for Employees with Chronic Illness (PH Work) should contribute towards the implementation of effective workplace health practices within corporate policies of enterprises in Europe. More specific the project should stimulate activities and policies …