The future of the business sector for students in higher education is uncertain. The reasons for this are technological developments, the effects of globalisation and the shifting of business models (Brynjolfsson & McAfee, 2014; Helbing, 2014). The consequences of digitalisation and robotisation are …

The purpose of this research was to answer the central question “How can environmental sustainability improve brand loyalty in the Fast-Moving Consumer Goods market?”. The research has shown that applying the Elements of Green Marketing to intrinsic cues of a product, is a relatively better method for …

Knowledge about entrepreneurial expertise, how experts think and make decisions have progressed in the last decade. Despite this advancement, studies have difficulties in providing a general conceptual model of expertise that is empirically validated. We attribute these limitations to the lack of existing …

Knowledge about entrepreneurial expertise, how experts think and make decisions have progressed in the last decade. Despite this advancement, studies have difficulties in providing a general conceptual model of expertise that is empirically validated. We attribute these limitations to the lack of existing …

Fast charging is usually seen as a means to facilitate long distance driving for electric vehicles and roll-out therefore often happens with corridors in mind. Due to limited charging speeds, EV drivers usually tend to charge at home or work when the car is parked for a longer period to avoid unnecessarily …

This strategic marketing report is written for the 20Duurzaam20 foundation and bouAd Adviesgroep. The 20Duurzaam20 foundation is an initiative founded by entrepreneurs situated in the community of Katwijk. The foundation strives to accomplish the reduction of energy use by twenty percent or to replace …

The reason for this research is the missing social media strategy for Beauty Oranje, the beauty center of the Hotels van Oranje. Within four months the social media strategy of Beauty Oranje will be formed through a combination of existing literature aimed at formulating a social media strategy. The …

The digitalisation of our society is moving fast. Consumers seem to adjust their needs to this growing digitalisation, but multiple companies have trouble keeping up with the pace. One of these companies is Indola, an international brand that sells hair products such as hair colouring and shampoos for …

This research paper is conducted in association with Gamebasics to identify the effects of Social media marketing activities of OSM, and to evaluate the influence of those marketing activities on customer equity and purchase intention. Gamebasics is the game developer behind Online Soccer Manager, one …