Since the dawn of advertising in the Netherlands there have been much changes. Advertising has become an essential tool for any type of organization (Rakker, 2009). Nowadays, grasping the attention of an audience is becoming more and more difficult (Libbenga, 2013). Mark Jetten (2014) said “We barely …

The main goal of this graduation assignment is to provide the client organization Vivonline with strategic advice in order to outline a better and accurate profile of their existing audience, and how to strengthen their brand resonance with the current online followers of their website. This is achieved …

Visualizing news is increasingly considered an apt way for dealing with two challenges of modern journalism: disclosing big data and presenting complex information in a way that is easy to comprehend. Newsrooms are trying their hand at it, and finding ways to organize the production of information visualizations …

This article reflects on implications of presenting nature as a social construction, and of commodification of nature. The social construction of nature tends to limit significance of nature to human perception of it. Commodification presents nature in strict instrumental terms as ‘natural resources’, …

Pursuit of Excellence in a Networked Society gives an overview of research and practice, describing and exploring efforts toward continuous improvement in programming to promote excellence. The talent development of students and teachers is a hot topic in today’s knowledge-based society which increasingly …

The Research Centre for Talent Development in Higher Education and Society, based at Hanze University of Applied Sciences in the Netherlands, organised the first international conference “Evoking Excellence in Higher Education and Beyond”. This conference brought together scholars and educators from …

The Research Centre for Talent Development in Higher Education and Society, based at Hanze University of Applied Sciences in the Netherlands, organised the first international conference “Evoking Excellence in Higher Education and Beyond”. This conference brought together scholars and educators from …

By presenting tourists with real-time information an increase in efficiency and satisfaction of their day planning can be achieved. At the same time, real-time information services can offer the municipality the opportunity to spread the tourists throughout the city centre. An important factor for success …

Deictic gestures are gestures we make during communication to point at objects or persons. Indicative acts of directing-to guide the addressee to an object, while placing-for acts place an object for the addressee’s attention. Commonly used presentation software tools, such as PowerPoint and Keynote, …

Background. Stroke is considered to be one of the leading causes of impairment and disability throughout Western society. Each year millions of stroke survivors have to adapt to a new lifestyle, with 25-74% in need of some assistance and a great proportion losing their ability to walk. Recently, Circuit …