This research examines how Yoni can raise awareness by using an Instagram strategy. Yoni is a Dutch brand, which sells feminine hygiene products that are safe for the female organ and sustainable for the environment. This brand’s mission is to raise awareness about the dangers of regular feminine hygiene …

Ethnic minorities such as the Roma in Romania and the Indigenous peoples in Canada have struggled for centuries, suffering from discrimination and patronization by both their governments and society. In fact, they continue suffering from poor treatment. In order to address this, minority policies have …

Market information is important to farmers because it helps them to make optimal production and marketing decisions. This study focused on the development of a practical and operational strategy that increases market information access for soybean small holder farmers, consequently improving access to …

The objective of this thesis is to identify how Circular Business Models enabled by Smart Technologies can lead to two interesting business cases for Small and Medium Tech Enterprises (SMTEs). This report is written due to the challenges the current linear economy faces from environmental changes and …

The origins of SWOT Analysis is obfuscated in the literature. This paper fills that void and reconstructs its early development in context. The empirical basis of SWOT started in 1952 within the Lockheed’s Corporate Development Planning Department. One of its thus far unknown pioneers, Robert Franklin …

The research goal of this dissertation is to make configurational HRM usable for science and practice by developing a simulation model and serious game. These tools offer HRM professionals the opportunity to design a multiyear HRM configuration that shapes employee behaviour, while enabling HRM research …

The following research justification shows an overview of the strategic approaches of Europe Language Jobs towards all of their European markets, and in particular the Dutch market. These approaches have been measured by assessing the multilingual market, communication tools, communication strategies …

To summarise, a well-thought-out change strategy, emotionally involved people who believe in the soft side of change, leaders with an entrepreneurial mindset putting people first, an ambidextrous approach with a separate “entrepreneurial” business unit and, aligning the corporate strategy with the business …

Highlights and insights into systems innovation based on Wicked World book