De digitale transformatie is al een flink aantal jaren aan de gang. Organisaties zien kansen om door digitalisering de dienstverlening efficiënter, goedkoper en voor de klant gemakkelijker te maken. Tot twee jaar geleden leek het tempo waarin deze transformatie plaatsvond, te stagneren, zeker bij publieke …

Second lecture for energy companies participating in UGBS.

In most shopping areas, there are place management partnerships (PMPs) that aim to increase the competitiveness of the area. Collective digital marketing activities, such as the adoption and update of collective websites and social media pages, provide opportunities in this regard. Currently, the extent …

Behaviour Change Support Systems (BCSS), already running for the 10th time at Persuasive Technology, is a workshop that builds around the concept of systems that are specifically designed to help and support behaviour change in individuals or groups. The highly multi-disciplinary nature of designing …

Online presentatie voor studenten ORM

Presentation for students Marketing Management

Online presentatie voor studenten ORM

As part of the Cybersecurity Noord-Nederland project, the University of Groningen hosted a series of mini-lectures on cybersecurity. The lectures were given by experts in the field of cybersecurity. Each of the speakers has discussed cybersecurity threats, vulnerabilities as well as remedies from different …