The future of traditional print media such as newspapers and magazines has gradually become a topic of discussion over the last few years. Due to the increase in digital media consumption, traditional media companies see their newspaper subscriptions decline and print magazines are slowly disappearing …

The Internet has dramatically changed the business landscape and the way word-of-mouth spreads. The possibilities for small, Internet-depending firms to compete have improved. This study addresses the question how such firms in the Netherlands, Sweden, and Finland deal with word-of-mouth through the …

‘Creating the Difference’ is the theme of the 2014 edition of the Chi Sparks conference. It is also the challenge that the Human-Computer Interaction (HCI) community is facing today. HCI is a creative field where practitioners engage in design, production, and evaluation of interactions between people …

The goal of this research is to provide an advice for an independent product designer, on which branding strategies to use for the market launching of a product that he has recently developed. This thesis also gives answer to the research question “What is the most suitable online product branding strategy …

In this day and age, social media has become an integral part of modern society. Protest movements are utilising new media more than ever seen before, specifically social media networks such as Facebook and Twitter. This thesis provides an analysis of the role that social media played during the Gezi …

In this paper we present the design and field trial of the Dynamic Collage. The Dynamic Collage was designed to facilitate and to stimulate participation of family members in the informal care of an elderly person. The Dynamic Collage enabled relatives to update their current activity by sending a photo …

This research paper focuses on how the use of the internet can be a potential marketing tool for restaurants and local businesses such as bars and cafés. The goal of this research is to set up a consultancy company, specialized in proposing strategies for restaurants using online tools, to enable them …

Binnen een tijd van 17 weken de effecten onderzoeken van een responsive applied game in een digitale leeromgeving. Een conclusie trekken met betrekking tot het effect van spelenderwijs leren op het leerresultaat van digitale natives en digital immigrants in een digitale leeromgeving. De aanbevelingen …

AFS Interculture Canada is a nonprofit organization that operates on a non-governmental basis. It is the Canadian branch of AFS Intercultural Programs. It enables adolescents to go on foreign student exchanges in order to develop intercultural awareness and skills. During a briefing in January of 2014, …

De Handreiking Discursieve Analyse, ofwel de ‘Discoursanalytische Bril’ (DaB) is een waardevol en praktisch instrument voor communicatieprofessionals. Het is een kennismaking met de discursieve benadering: het geeft een overzicht van stappen bij discoursanalyse, inzichten die deze analyse oplevert en …