Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning and strategy. Divided into three key parts, the book works step-by-step through the creation of an effective marketing …

On April 30, 2019, the European Directive (2019/633) on unfair trading practices in business-to-business relationships in the agricultural and food supply chain entered into force. The directive was the result of debates on a fairer supply chain that could be traced back for at least a decade. The main …

This article presents and discusses student assignments reflecting on the documentary film If a Tree Falls, written as part of the Business Ethics and Sustainability course at The Hague University of Applied Sciences. This article follows two lines of inquiry. First, it challenges mainstream environmental …

Due to labour shortages it is a challenge to find skilled employees and many companies struggle to retain employees because of competing employers. In the Netherlands there are many international students and graduates who leave after receiving their degree. Therefore, this research aims to advise Dutch …

This volume brings together articles from different parts of the globe that describe, question, test and criticize innovations and recent developments in online dating. Using quantitative as well as qualitative techniques the studies included in the book examine the impact of gender, personality traits, …

There is increasing evidence that humans are not living sustainably. There are three major drivers of the unsustainable approach: population, consumption and the growth economy. There is widespread denial about these issues, but they clearly need to be addressed if we are to achieve any of the possible …

This PhD research project is about how Dutch development NGOs use social media for their development projects. For this, the following research question has been investigated: how do Dutch development NGOs use social media to further the development activities of their organisations? The purpose of this …

Amsterdam is known to be a cosmopolitan and multicultural city with multiple economic opportunities. Such context provides suitable legal, political and economic conditions where newly arrived migrants are introducing their business ideas. Migrant entrepreneurs are interacting with the economic ecosystem …

Employee burnout is an increasing global problem. Some countries, such as The Netherlands, diagnose and treat burnout as a medical condition. While deficient sleep has been implicated as the primary risk factor for burnout, the longest current sleep measurement of burnout individuals is 4 weeks; and …

The constant growth of air traffic, especially in Europe, is putting pressure on airports, which, in turn, are suffering congestion problems. The airspace surrounding airport, terminal manoeuvring area (TMA), is particularly congested, since it accommodates all the converging traffic to and from airports. …