Zocht je misschien: breed?
An effective Ocean Bottle’s web design to engage European millennials
Lysaifeni Wout (Student); Agota Szabo (Begeleider)
Building brand advocacy for a sustainable brand through corporate storytelling and a customer journey improvement
Nick Vojvodić (Student)
An Employer Branding Strategy to increase Brand Awareness of a Finance Employer among its Target Audience
Lennart Helder (Student)
The road to customer loyalty at thegreenlabels
Klára Nentvichová (Student)
Human values as added value (s) in consumer brand congruence
Ronald Voorn (Onderzoeker); Gerrita van der Veen (Lector); T. J. L. van Rompay (Onderzoeker); Sabrina Hegner (Onderzoeker); Ad Pruyn (Onderzoeker)
Customer journey
Patricia Harris (Onderzoeker); Harald Pol (Onderzoeker); Gerrita van der Veen (Lector)
How can Yoni create higher awareness among young females on safe and sustainable feminine hygiene products, by using Instagram?
Samia Cusman (Student)
Uitbloeien tot een sterk employer brand
Esmee Both (Student)
The store environment of Jo Malone London
Jane N. Cruden (Student); E.J. van Weperen (Begeleider)
Omni-Channel Luxury
Lotte van Schilt (Student); Lee J. Harris (Begeleider)