Entrancing ourselves with YouTube: emotion-producing practices amplify the impact of branded video
G. De Blasio; K. Mazerant-Dubois; B. Scharlott
Online Marketing Targetin Plan
Trnková, D (Denisa) (Student)
Explaining effective team-vision development in small, entrepreneurial teams: a Shared Mental Models approach
Rainer Hensel (Lid Lectoraat); R.C. (Ronald) Visser (Lid Lectoraat)
Applied Strategic Marketing
Alsem, Karel Jan (Marketing And Entrepreneurship)
Marketing Automation with TYPO3
Jurian Janssen; Geert Monsieur
Let’s Get Real (Time)! The potential of real-time marketing to catalyze the sharing of brand messages
L.M. Willemsen (Lector); K. Mazerant-Dubois (Onderzoeker); Anne-Lise Kamphuis; Gerrita van der Veen
If animals could talk: Ecological citizenship and the Dutch Party for Animals
H.N. (Helen) Kopnina (Onderzoeker)
An analysis on the marketing communication of the Dutch Ministry of Defence to attract high-educated women to work as an officer
Marije van Wetten (Student); Nicolien A. Ariëns
Overcoming the valley of death
Joannes Barend Klitsie; Rebecca Anne Prince; C.S.H. (Christine) de Lille (Lector)
Expanding the customer base of sensurity through digital strategy
Dominic Janse (Student); J.T.C. Jessen (Begeleider); Geoff Clarke (Begeleider)