This research was conducted to be able to advise THE ORGANISATION on how to strategise its communications to accomplish its goals of creating more awareness for the problems and the solutions in the ocean. The starting questions of THE ORGANISATION were as follows: • Whom should we target and how should …

Ebifananyi at The Uganda Museum, an exhibition relating to my doctoral research, following up on an earlier exhibition in Antwerp, Belgium and in Kampala part of KLAART18, a ‘public art festival which celebrates public art for and in the city’. The visitors of the show in Antwerp were welcomed with a …

In the Netherlands, the position of the city center is transitioning from a place-to-buy to a place-to-be. This means that the city center is changing from a place where people come to shop, to a place where people come to meet and experience. This shift causes Municipalities to reevaluate the position …

Students, researchers, professors and company representatives gathered to share progress and ideas at the second half-year symposium of HiPerGreen at the World Horti Center in Naaldwijk. HiPerGreen is a Raak MKB subsidised research project aiming to bring value to horticultural growers. Cock Heemskerk, …

Instagram influencer marketing is the new word of mouth marketing tactic in which influencers are able to directly impact people. These so called opinion leaders are of great value for brands who wish to distribute their products or services to a certain type of audience. Micro-influencers are a specific …

The purpose of this dissertation is to test what makes an effective pitch and compare the theory Vs. the practice. During the entrepreneurial tech summit, Seedstars World, in Lausanne, 66 start-ups came together to pitch their start-up ideas to an audience of investors and other VIPS. The objective of …

‘Old’ marketing, such as flyers and newspaper ads, did not work that well anymore for Sport2000 Bakker, and was becoming too expensive. They assumed that social media would be a cheaper, more effective, and goal-oriented marketing tool. Sport2000 Bakker was also seeking more customer participation and …

Over one year after the launch of Funk, the German public online-only youth content network registers exponentially growing viewing numbers. As part of the public broadcasting system it is liable to statutory requirements and is supposed to meet the democratic, cultural and social needs of 14- to 29-year …

During this presentation for which I was invited, I introduced the audience to my PhD research subject and presented the current state of research.

The 1980 World Press Photo edition xdirected the gazes of its audience mainly towards the ‘far east’. ‘The World’ was seen through the lenses of European, Russian and American photographers. This installation asks its audience to consider whether Elly Rwakoma’s photographs could have stood a chance, …