Consumer concern for animal welfare is currently not fully reflected in the market share of welfare-enhanced meat. A possible solution is developing marketing strategies that emphasize personally relevant benefits such as taste and curiosity, instead of having a sole focus on sustainability-related benefits, …

According to various authors access to financing is one of the main limitations constraining further growth for small- and medium sized enterprises (SMEs). Hence, academics and policymakers showed great interest in the topic of access to financing for SMEs. Various researchers argued the competitive …

A feasibility study has been completed in order to research whether it is feasible for the owners of Brasserie Lolita to open a second restaurant in the current Amsterdam market.

One of the key ways to tackle staff shortages is education, which requires collaboration between organisations. As internships are crucial in vocational training, educational and internship institutes need to agree on the terms of internships. The aim of this study is to answer the research question: …

Robotisation for Lean Assembly 8-6-2023 HLQCVerzorgd door Andras Ligetti SUMMARY During this workshop, we will work on the practical application of robotics and Lean to increase your production efficiency, particularly if you are producing a high variety of products. PROGRAM Businesses are scaling …

The Procurement and Supply of hospital isolation gowns (IGs) pose significant challenges, including the potential for sudden increases in demand, the necessity of maintaining high-quality gowns, and the complexity of the supply process. One potential solution to these challenges is the investment in …

This report presents an in-depth study conducted for The KUGI Company (KUGI), with the Design-Based Research (DBR) Cycle serving as the conceptual framework for the thesis. The primary goal is to identify the most effective Customer. Relationship Management (CRM) strategy for KUGI to increase brand …

The following research project was designed to increase brand recognition and awareness for Lagerwal, a vibrant new beer garden and venue for cultural events located in Amsterdam North. Lagerwal wants to establish itself in Amsterdam's vibrant hospitality scene and aims to target millennials (23-35) …

Businesses that can develop an appropriate response to the turbulence created by change and diversified customer expectations retain their sustainable competitive advantage. Especially with Covid19, Digital Transformation has emerged as an important element of pressure and necessity on the competitive …