The main goal of this graduation assignment is to provide the client organization Vivonline with strategic advice in order to outline a better and accurate profile of their existing audience, and how to strengthen their brand resonance with the current online followers of their website. This is achieved …

Management Summary This research focuses on the marketing plan Social and Cultural Center De Enck implemented in its theater, and how this plan affects the visitor intent. At the moment, De Enck experiences a decrease in the amount of theater visitors, as many other theaters, and they want to find …

Nowadays, modern societal trends and technologies enable us to live our lives with comfort and fun. On the one hand, these developments enhance quality of life, on the other hand there are downsides related to our health and happiness. Therefore, in our current society, it is necessary that parents consciously …

Last year in Klagenfurt a poster was presented, in which a first attempt was made to combine institutional economic theory with organizational theory under the motto: transaction costs can be influenced! A framework of 4 theories was constructed of Social Capital theory, Attention Theory, Proactive Theory …

Purpose This paper's aim is to determine whether shopping facilities in a waiting area influence customer behaviour and whether these behaviours positively influence their satisfaction and related sales of the displayed products. Design/methodology/approach The approach used was a field experiment. At …

With changing retirement ages and an aging workforce, interest is growing on the potential contribution of relevant bundles of HR practices in eliciting well-being and performance among aging workers. Drawing on theories on lifespan development and self-regulation, we distinguished two bundles of HR …

Since workforces across the world are aging, researchers and organizations need more insight into how and why occupational well-being, together with work-related attitudes and motivations, change with age. Lifespan theories point to subjective health and future time perspective (i.e. an individuals perceptions …

While the notion of ‘human nature’ has been devaluated from the status of ‘grand theory’ to a marginal anthropological debate, I argue that it deserves to be resurrected in order to comprehend some of the explanatory gaps inherent in other theories. Industrialization signifies a turning point in human …

Human and plant relationships are described within the rich tradition of multispecies ethnography, ethnobotany, and political ecology. In theorizing this relationship, the issues of functionalism, and interconnectivity are raised. This article aims to re-examine the position of plants in the context …

Based on reflection of elements of theories of social capital, institutional economics, presence and prosocial motivation, the authors are developing a conceptual model to reduce costs in health care leading to the hypothesis : more trust leads to fewer transaction costs. Furthermore, a case study in …