Introduction The current research focused on the price image of retailer X. The research concerned the drivers of the price image and the relationship between the price image and the consumer (buying)behavior. Through the deskresearch and fieldresearch the goal was to manage the expected price image …

Individual and unorganized sports with a health-related focus, such as recreational running, have grown extensively in the last decade. Consistent with this development, there has been an exponential increase in the availability and use of electronic monitoring devices such as smartphone applications …

Sales Channel is a company, that offers quotation comparisons on behalf of their partners to companies, that need telecom, energy, printing, software or hardware. Because Sales Channel does not generate enough leads for the partners of the company via the current routes, the marketing department wants …

This is a thesis written for the owners of Zomerliefde. Zomerliefde is a wine especially for festivals. The wine is available in a plastic bottle, so at festivals the wine can be sold by bottle. This report and research has been executed, because Zomerliefde is a new company that wants to know how they …

Based on a literature review, this article discusses how the challenge of diminishing clothing production volumes has been approached within the field of sustainable fashion. We identify six common strategies in literature and discuss the approach of user involvement in the process of design and/or manufacture …

Although several studies have looked at the effects of online product presentations on consumer decision making, no study thus far has considered a potential key factor in online product evaluations: tangibility. The present study aims at filling this gap by developing and testing a model that relates …

‘The clients you arrange affiliate campaigns for are the biggest telecom providers in the Netherlands. The campaigns are doing great, which results in steady sales. But it is not enough. What is the fun of working for clients whom already have a steady market, and whom are represented at every possible …

Based on a survey of 162 respondents, interviews with H.J. Heinz employees and a literature review, this thesis aims to answer the question: ‘How should H.J. Heinz translate the Dutch consumer preferences in their Heinz Tomato Ketchup product format rationalization?’ Following a reorganization and a …

Background: Activity trackers can potentially stimulate users to increase their physical activity behavior. The aim of this study was to examine the reliability and validity of ten consumer activity trackers for measuring step count in both laboratory and free-living conditions. Method: Healthy adult …

In the psychological field, a lot of progress has been made in values theory. In marketing theory, however, the use of values has been undervalued. Despite the widespread managerial use of brand values, attention has remained focused on the brand personality concept. This book intends to provide a new …