The delicate interface between management accounting and marketing management
van Helden, Jan; Alsem, Karel Jan (Marketing And Entrepreneurship)
Marketing Automation
Michelle Bloemendaal (Student); Agota Szabo (Begeleider)
E-commerce businesses are taking customers back to the store
Julian D. Curpanen (Student); Flora L. Visscher (Begeleider); L.J. Harris (Begeleider)
Product Type and Personality in Brand Relationships
Ronald Voorn (Lid Lectoraat); Ad Pruyn; Sabrina Hegner
Wensen & behoeften van assurantietussenpersonen tbv een website
Nooyen, Leontien (Student); van Lier, F.; Rijnierse, P.
Independent Coffee Cafe Marketing In The Netherlands
Breshna Sarwary (Student)
SOCIAL MEDIA AND SMALL CLOTHING E-TAIL
Veselina Nedelcheva (Student); Ivonne Louw-Dekker (Begeleider)
Exploring Vivonline's brand resonance potential
Kylie Brons (Student); Theo Bors (Begeleider); Jitte Milder-Sorber (Begeleider); Vivian Reijs (Begeleider)
An Insight into Firm Perspective on the Use of Electronic Word-of-Mouth
D.C. Nevels (Docent); G. Duysters
Restaurants and Local Businesses Go Online
Isaure de Kerros (Student); Wouter van Dam (Begeleider)