China West Europe company
Long Qiu (Student); Gerbrand Rustenburg (Begeleider)
Customer value in legal services : a contingency approach
Esther Verboon (Lid Lectoraat)
Customer Relationship Management.
Donna Hijner (Student); Jordi de Looff (Begeleider); Johan van Summeren (Begeleider); Willemijn Jumelet (Begeleider)
What’s this thing called Love? Exploring the relationship between brand love, personality, and the propensity to anthropomorphize
Ronald Voorn (Lid Lectoraat)
How to build an Empire through customer satisfaction
S.H. Saane, van; Edwin Weesie (Begeleider)
[Business Plan] Delicatezze d'Italia
Yuri B. Bruno (Student); W.M.J. van Leeuwen (Begeleider)
Travel to Reposition
Juul M.P. Oostenbrink (Student); N.A. Ariëns (Begeleider)
Uniting qualitative design research and quantitative market research: a case example of userdriven innovation in the Dutch health club industry
Remko van der Lugt (Lector); Gerrita van der Veen (Lector)
Alumni Relationship Marketing.
Sophie Tigges (Student); S. Bajelvand (Begeleider); Theo Bors (Begeleider); R. Palliser (Begeleider)
A customer loyalty research of Stocker Centrale Verwarming B.V.
Janneke Reijmer (Student)