De media-explosie
dr. Cees van Wijk (Lid Lectoraat)
The social network site: a new way to reach Chinese consumers! Marketing communication suggestions for Radio Netherlands Worldwide promotion in China.
Bo Xiao (Student)
Sociale media is overal
Lars Scheve (Student); Thijs van Gerwen (Begeleider)
Marketing Plan Two Way Radio
Madeleine van Geuns (Student); P.M. Koelemij (Begeleider)
Communiceren in de 21e eeuw : gericht op de doelgroep : adolescenten met acnéproblematiek
Funda Petek (Student); Ayesha Soebedar (Student)
‘The Chitchatters’: a leisure activity for people with dementia to stimulate social interaction
N. Nijhof; J.E.W.C. van Gemert-Pijnen; H. van Rijn; J. van Hoof (Docent); E. Seydel
Mediaplanning
Babs van Teylingen-Geerlings (Lid Lectoraat)
Meaningful advertising: pervasive advertising in the experience economy
Peter van Waart (Onderzoeker); Ingrid Mulder (Lector)
Het vernieuwde Radio 1 : luchtigheid en beleid
Toon Bruinsma (Student)
Communication for rural development : inventory of communication resources in farmer advisory services using ICTs in Rakai District-Uganda
Godfrey, B. (Student); Witteveen, L.M.