QUOTE “Fashion could be a critical identifier and social informant of gender, along it has the ability to re-inform modern society to perceive the importance of gender diversity, fluidity and equality.” RESEARCH QUESTION How does fashion function for an increasing social awareness of the gender-fluid …

QUOTE “Gender codes are binary but gender isn’t.” BRAND NOBODY HAS TO KNOW (NHTK) is a genderless fashion brand that has to show their target group what they stand for. What does genderless mean? It doesn’t seek to erase gender from clothing, just loosen the constraints on what people should or shouldn’t …

QUOTE 1 “Saying that this fabric or that colour is for a boy and another colour or fabric is for a girl is as ridiculous as saying this vegetable can only be eaten by a boy or this drink is only suitable for a girl. It is so silly; but we do it all the time” - Jean-Paul Gaultier QUOTE 2 “Uit de geschiedenis …

Verschil en overeenkomst in spel tussen jongens en meisjes van 7,8 en 9 jaar. Adviezen en aanbevelingen voor de omgang met sekseverschillen.

ONDERZOEKSVRAAG Op welke manier kan United Colors of Benetton invulling geven aan een hedendaagse campagne over genderdiversiteit? QUOTES “Back in the 80s, United Colors of Benetton was known for their shockvertising. They had a voice in social commentary. Their customer wasn’t necessarily attracted …

QUOTES “When taking a look at the Amsterdam sneaker market, meaning all sneaker stores based in Amsterdam, we can see there is only one store that dedicates their entire retail experience to women, which is called No Boys Allowed. The rest of the stores address their offer to men, or offer a combination …

QUOTES “Gender seems to be the word on everyone’s lips, but how come, and why now? What role does, or should, gender play in fashion design and communication? This book sheds light on the topic of gender and the increasing demand of gender neutral fashion concepts.” “The trickledown effect is not successful, …

QUOTES “Welcome to the DIESEL STATEMENT STORE concept book. This book is developed to function as a support when working on the completion of the DIESEL STATEMENT STORE, a permanent pop-up store with rotating themes. It contains both verbal and visual inspiration and navigates through the idea, the Diesel …

STATEMENTS “We believe a child’s personality should get all the space it needs” ; “We create clothing that complements children rather than overrules them” ; “You can wear whatever you want”. IN BRIEF “Spook and Angel were invented by IMPS&ELFS’ head of design; Jacqueline Streng. When IMPS&ELFS was founded …

QUOTES “Fashion has long toyed with gender boundaries, from men in wigs in the 1700s to David Bowie in the 1970s. But the social developments now are suggesting a new phase of gender-fluidity. It is less about men in skirts and more about men and women sharing skirts.“ “To understand the complexity, …