Digital marketing activities by Dutch place management partnerships: A resource-based view
Hagen, Daphne (Lectoraat Digital Commerce); Risselada, Anne; Spierings, Bas; Weltevreden, Jesse Willem Jochanan (Kenniscentrum Carem); Atzema, Oedzge
How The End-to-End Customer Experience bridges the relationship between signalling and trust in online shopping.
Cécile Sternel (Student); David Branon (Begeleider)
Cross-border shopping in the Euregio Rhine-Meuse-North
Carla Arts (Lid Lectoraat)
Cross-Border Business Development in the Dutch-German Borderland
Vincent Pijnenburg (Lector); Patrick Szillat (Associate Lector); Jan Lucas (Docent)
Cross-border e-commerce in Scandinavia
Goldman, Sjoukje (Kenniscentrum Carem); Lone, Sara; Gommers, Anne
How the Covid-19 pandemic has transformed consumer behaviour towards online food shopping
Cudoni, C. (Student); Kauffmann, E.H.
Analyzing the reasons for disparity in food waste among Canadian and Dutch consumers
Kajkowski, J. (Student); Akkermans, C.
Customer Journey: from practice to theory
Pol, Harald (Marketing And Entrepreneurship); Harris, Patricia; van der Veen, Gerrita
Reducing meat consumption
Julia Francken (Student); Guido C. van Hengel (Begeleider)
An effective Ocean Bottle’s web design to engage European millennials
Lysaifeni Wout (Student); Agota Szabo (Begeleider)