QUOTE: “Stop the glorification of busy”

QUOTE “HANGER, a UK latex label with Japanese roots, makes sci-fi inspired clothing that is surprisingly wearable. It has a clear vision and great design aesthetics, but little customer reach. As HANGER is a niche label it can compete effectively by identifying under-served markets, rather than trying …

QUOTES “27% of the Dutch population under the age of 25 is bi-cultural.” “In order to stay relevant HEMA has to tap into the needs of the multicultural society” “HEMA is there for everyone! This is the slogan used by HEMA. But is this really the case ? HEMA shows a lot of diversity throughout their communication …

CONCEPT BOOK The concept book introduces The Fine Line as a pioneering communication approach by fashion brand 69 to seduce the “Progressive Escapists”. By giving in to a multitude of physical sensations, they are submersed in 69’s universe. QUOTES “The Progressive Escapists are accustomed to seeing …

QUOTES: “Anything connected to the pre-Hispanic civilizations was deemed barbaric and uncivilized.” – “The collection emerges from the complexity of Latin-America’s clash of classes, one reminiscent of its ancestry and another looking up to foreign values.” RESEARCH PAPER: The New Class : a Quest for …

QUOTES: “Het merk Lisa Maret staat voor het creëren van een waardevol product, wat er toe zal leiden dat een kledingstuk langer meegaat. Door in te spelen op slow design, zal er lokaal en dicht bij huis geproduceerd worden, met meer tijd en aandacht voor het ontwikkelen van een product.” – “We hoeven …

QUOTE “Narrow beauty ideals are for most people the reason to feel ashamed. Living up to people’s expectations and most importantly your own. […]In my collection I want to show a strong woman, who is not scared to be ashamed. Being shameless doesn’t exist. Shame has to be accepted, not hidden. The collection …

QUOTE: “The collection based on the overgrowth story is about the contrast between the concrete, smooth, manmade surfaces and the irrational, blooming and colourful nature. With a focus on textile- and print design it is inspired by na¬tures overgrowth. Nature inhabits masses of different textures and …

QUOTES “Monkihair is geboren uit het inzicht dat haar net zo belangrijk is als kleding.” “Wat is Monkihair en wat is haar verhaal? Wat is het concept en waarom is dit het beste concept om Monkihair mee te lanceren? Hoe wordt de boodschap verspreid en waarom op deze manier? - Stop questioning and start …

QUOTE: “Suffocated by the dry chalky air I begin my journey into the unknown, blindfolded of the future and into the darkness of a mysterious wonderland. The sizzling sun shone down on my crispy white shoulders, feeling the air penetrating deep within my soul. I begin this journey taking with me, only …